Customers have many options in today’s market. If the way your business interacts
with your customers is a problem, it may be all the incentive they need to look
elsewhere. Why give them an excuse?
In a landscape of similar products and global competition, cutting down on defection—or
churn—and building loyalty can be a significant way to grow your business. Systematically
deliver what your customers value, and fix it quickly when you don’t. Implement
measurement and reward systems to encourage customer-centric behavior. With “truly
loyal” customers, who have a positive attitude about the business relationship and
will give recommendations to friends and colleagues. Think Word-of-Mouth marketing.
There is no better advertisement that a satisfied and loyal customer. And the best
way to create loyalty among customers and retain them for life is the Co-Branded
ICash Loyalty Program.
This program enables you to keep a track of every single customer, their buying
habits, the amount of time and money they spend with you and reward them accordingly.
A point based system can be developed to reward customers based on points earned
or discounts and freebies could be given to the biggest spender of the month / year.
What’s more, you can interact with all your customers by sending SMS and e-mails
with special offers and promotions and also festival greetings to them.
This program also gives the advantage of having an inbuilt payment instrument.This
can be done in 2 ways
1)Closed System - The
card will be a payment instrument which can be used for all online and offline purchases
at the merchants Stores. Co-Branded loyalty cards will be issued to all customers.
A loyalty solution will be provided to all outlets to maintain and run the loyalty
program (add points, redeem points, etc...)
2)Semi Closed System -
This will have stored value ability and facility to run Loyalty Programs along with
transactional capabilities outside the Merchants environment. For e.g. this card
can also be used on 8000+ merchants in various verticals like Travel, Movies, Lifestyle
et al. On every purchase outside the merchants environment revenue generated in
the form of transaction fees will be shared on a 50 -50 basis with the merchant.
This card doubles up as a loyalty card with the loyalty solution.
- Automated Multi-utility card for retaining your existing customer
- Built-in Loyalty
- Cashless environment
- Customers can store and use cash where needed